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Learn more about our Terms of Service and Privacy Policy Dismiss Conferences Current ACR Conference ACR Conferences ACR International Conferences Transformative Consumer Research (TCR) (opens in new window) Conference Code of Conduct Resources The Journal of the Association for Consumer Research (JACR) ACR Awards ACR Grants ACR Listserv ACR Videos About What is ACR The Organization of ACR ACR Board of Directors Join ACR now! Diversity, Equity, and Inclusiveness Proceedings TCR Search Log in Recent News and Updates See All News March 22, 2021 The 2022 (Denver) ACR conference co-chairs have been announced. On behalf of 2022 ACR President Jen Argo and the entire ACR Board, we announce the 2022 (Denver) conference chair team. Read More March 08, 2021 ACR Conference 2021 -  October 28 - 31, 2021 This conference will be virtual. It will be a renewal of our community with a few new twists to spark conversations in service of professional growth and to benefit from our diversity. https://www.acrwebsite.org/go/ACR2021 Read More March 03, 2021 FINANCIAL DECISION MAKING - Call for Papers - JACR Issue Editors: Abigail Sussman, Hal Hershfield, and Oded Netzer Call for Papers | Journal of the Association for Consumer Research | Volume 8, Issue 4 Read More February 06, 2021 In honor of Jerome Williams Jerome Williams, In Memoriam The light that burns twice as bright burns half as long. We are deeply saddened by the death of our dear friend, colleague, and mentor Jerome Williams. As a scholar, his record of award-winning and otherwise notable publications stretches back over 35 years, beginning interestingly enough with an ACR Special Volume in 1985. Read More February 02, 2021 In honor of Marylouise Caldwell It is with deep sorrow that ACR says goodbye to a thought-provoking scholar and an irreplaceable friend, Marylouise Caldwell from the University of Sydney. Read More January 31, 2021 Sheth Foundation Medal 2021 Recipient George Day The 2021 Recipient of The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is Dr. George S. Day. Read More Get to Know Us Conferences and Events To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives. Core Mission, Vision, and Values To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives. Journal of the Association of Consumer Research The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research. Read Latest Our Research See All Research Featured Time-of-Day Effects on Consumers’ Social Media Engagement Ozum Zor, Rutgers University, USA Kihyun Hannah Kim, Rutgers University, USA Ashwani Monga, Rutgers University, USA Read More Featured Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors Rhonda Hadi, Oxford University, UK Dan Rubin, St. John’s University Diogo Hildebrand, Baruch College, USA Thomas Kramer, University of California Riverside, USA Read More Featured The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class Li YAN, Monash University, Australia Hean Tat Keh, Monash University, Australia Jiemiao Chen, Monash University, Australia Read More Featured Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change Juliana Schroeder, University of California Berkeley, USA Read More Featured Consumers’ Trust in Algorithms Noah Castelo, Columbia University, USA Maarten Bos, Disney Research Donald Lehmann, Columbia University, USA Read More Featured I4. Pink Tax: Are Some Marketing Practices Discriminatory? Andrea Rochelle Bennett, University of North Texas Audhesh Paswan, University of North Texas Kate Goins, University of North Texas Read More Engage with Us Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members. Join ACR now! © 2021 Association for Consumer Research Contact Privacy Terms of Use Proceedings Search Search Close modal window...